SeeFoam

Opening up the window display to blind or visually impaired users

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Photos from live demo

The Future of the Window Display

SeeFoam explores the future of the window display. It brings the experience of branded visual merchandising to blind and visually impaired audiences, while also offering fully sighted users a richer mix of sound, depth and interaction beyond a flat 2D canvas.
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Grounded in research and conversations with differently abled participants, SeeFoam combines augmented reality, machine learning for object detection and advanced natural-language text-to-speech powered by ElevenLabs. Built and prototyped in Play and Xcode, I created an MVP that users could interact with by scanning different elements of a physical model designed to simulate a real window display.

Project type

UX design

Area

Accessibility

Platform

iOS

Year

2025

Client

Personal

Audience

Everyone

Impact Breakdown

Visible Audience Reach

The project had an estimated visible audience reach of 5,000 visitors across the 5-day event. With a free entry, audiences from all backgrounds were able to trial SeeFoam.

4.5 Mins

Average time spent in app

100%

Success Rate through onboarding

Average number of experiences scanned

Estimated reach only.

Qualitiative Interviews

The project featured five in-depth qualitative reviews with a range of audiences, consisting of iPhone users across a range of different needs and physical abilities.

12 responses

Average questions answered

Blind, partially or limited vision interviewees

Neurodivergent or differing ability interviewees

Based on sample size of 5 users in testing.

100%

Accessible via Speech Input

The project is fully accessible via speech – no mean feat, and a vision and goal realised through tight design and development integration.

100%

AA Colour Compliant

100%

Accessible via VoiceOver

Unique compliant screens

All screens met or exceeded speech and visual requirements.

Transforming Visuals

Designing a friendly, adaptable system

The SeeFoam system was a complex architecture to build, as it spanned across a variety of different screens, and had to be accessible via voice.

This meant visual cues, familiar patterns, and iconography had to be distinct and clear throughout the experience – and hierarchy became more important than ever.

I approached this project from a place of considering "how will this be visualised for a blind person", and built a system that maintains mental anchors (in space), but also allows content and vibrancy of visuals (and in the case of blind users, vibrancy of sound) to shine through.

Real demos, on device

A new way of working, with my users in the driving seat

Designed and developed with accessibility as the core focus at every turn, I designed SeeFoam from a place of function and utility, and brought in visual flourishes and motion to add life, where it felt measured and appropriate.

This design direction, coupled with continuous feedback loops from different groups, anchored the product development in a socially conscious, responsible approach that included my users in the foundation of all the decision making.

I learnt a great deal working in this way, and believe the outcome feels great, because it does good for my users ethically.

By Jackson Moran,

designed with care + love in London.

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