Go
Redefining travel for the next era
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Redesigning travel for the next era

The Go Travel app concept was designed to explore the idea of a truly connected, cohesive travel experience, with one home for all travel, across all services. Focused on delivering delight, improving the experience for dyslexic and neurodivergent travellers, and with helpful new features to uplift any person on the move, Go imagines a travel experience that communicates where you are every step of the way.

Created with rich visuals and distinct colour-matched visuals that allow individual operators to shine through, the experience is familiar and recognisable across contexts, with a consistent underlying system that moves in concert throughout any mode of travel.

Project type

UX design

Area

Transport

Platform

iOS

Year

2022

Client

Personal

Audience

Everyone

By Jackson Moran,

designed with care + love in London.

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