Focusing on life's moments – I focused on bringing together life's meaningful active moments, showcasing where our customers work and play today, and how Bounce Back could uplift each experience.
Bringing the drinks brand to new audiences
Bounce Back is the drinks brand for health-conscious people. Packed with amino acids, vitamins, minerals and important nutrients, Bounce Back leads the way in caffeine-free energy - with two great flavours.
As part of a big brand uplift, I was brought in to reimagine the Bounce Back website, Amazon presence and brand identity. The new website was focused on tapping into different experiences our customers loved, from mindfulness and activity, to work and play. A new streamlined experience brought out the vibrancy of the brand and all its benefits. I worked closely with our engineering partners to deliver the new experience.
Project type
UX design; Creative
Area
FMCG
Platform
Web
Year
2024
Client
Bounce Back Drinks Limited
Audience
Health-conscious
Pairing back complexity – With a relentless focus on simplicity, I distilled the experience to make it far easier (and faster) to navigate the site, and much quicker to return to the customer's favourite flavours.
A fresh new experience for desktop + mobile
Impact Breakdown
