Bringing the drinks brand to new audiences

Bounce Back is the drinks brand for health-conscious people. Packed with amino acids, vitamins, minerals and important nutrients, Bounce Back leads the way in caffeine-free energy - with two great flavours.

As part of a big brand uplift, I was brought in to reimagine the Bounce Back website, Amazon presence and brand identity. The new website was focused on tapping into different experiences our customers loved, from mindfulness and activity, to work and play. A new streamlined experience brought out the vibrancy of the brand and all its benefits. I worked closely with our engineering partners to deliver the new experience.