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Client
Personal
Brief
Product Design
Identity
Date
Winter 2021
The Generic Travel App
Bringing together the convoluted systems of travel into a unified experience
Overview
During this personal project, I wanted to look at how we can bring together the convoluted systems of other travel apps to create a unified experience for all types of transport and transit. I extensively researched all the major transport apps and infrastructure to gain acute understanding and awareness of how these systems interact and inter-operate.

A key objective of mine while designing and throughout the design process was to make each step of booking and identifying journeys easier for all users. Something Iā€™d noticed in other apps is that there was a lack of focus in each step of the booking process, for example, booking a window seat in the Trainline app was deemed far lower priority than booking a cycle space but both were visible in one complicated messy view. I felt that each step of the booking process should be its own separate screen to make it easier for all users including those with atypical needs to interpret and understand.
Topping up Oyster Card
Winter 2021
Sharing Live Travel Updates with friends
Winter 2021
Getting transport directions across transit mediums
Winter 2021
Bus arrival alerts, with payment methods and route
Winter 2021
Live Directions Onboarding
Winter 2021
Marketing image
Winter 2021
Marketing images
Winter 2021
Train Booking Prototype
Winter 2021
Interactions (from left: Travelcard, Directions Screen, Gate Travelcard, Live Directions, Booking Class, Train Arrival)
Winter 2021
Tap Through.
With clear directions downloaded on-device, users are guided where to go, so they can just tap through the gates.
Designing Delight
Focusing on joy and delight allowed me to experiment with more interesting screens and to bring in less purely functional elements to allow for a more delightful, friendly user experience.

With such friction and disconnect between product and real-life utility in the public transport space, I really wanted to focus on designing harmony across that experience. Studying the individual franchise branding and looking at cohesive elements across franchises (like the iconic orange tickets) gave me strong insight into what parts of the process could be unified, and which parts (currently) have to remain separate.
Ticket Gate Prototype
Winter 2021