Working in the editorial space was an engaging and exciting experience; control over the visual direction and the opportunity to bring playful elements into the design meant working closely alongside the writing and content, to best reflect its message and story.
Sami also commissioned me to create a visual identity for his brand on YouTube, and I took reference from traditional Saudi patterns, and symbols important to him to create different variants for use at scale and in different places.
Working in the editorial space was an engaging and exciting experience; control over the visual direction and the opportunity to bring playful elements into the design meant working closely alongside the writing and content, to best reflect its message and story.
Sami also commissioned me to create a visual identity for his brand on YouTube, and I took reference from traditional Saudi patterns, and symbols important to him to create different variants for use at scale and in different places.